The Correlation among Corporate Donation Social Capital and Competitive Advantage
نویسنده
چکیده
As a part of corporate social responsibility, corporate donation is developing quickly in world. We used data from 290 firms in Yangtze River delta involved in contribution from the year 2004 to 2006. Based on the statistics analysis, the results are as follows: (1) Corporate donation and corporate social capital have a positive correlativity relationship. And corporate donation and corporate competitive advantage have a positive correlativity relationship as well as corporate social capital and corporate competitive advantage have a positive correlativity relationship; (2) we propose some effective suggestions to encourage firm to participate in philanthropy.
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